This is a revolutionary way to stay cool and support your team while you are doing it. Mission brings the Enduracool Towel to the market with a patented process. Simply soak the towel (any temp of water wring out excess liquid and snap the towel. Watch how the towel cools down instantly. When you wear it around your neck you will cool down no matter how hot it is. When wet these towels cool instantly to 30 degrees below average body temperature.